Buying a new car is the second most important purchase of most people's lives, yet no proper digital experience exists for it. Traditional dealerships still require buyers to visit in person, do not display real prices online, and offer no home delivery. Meanwhile, 92% of buyers start their research online and 67% say they want to complete the entire process digitally. In LATAM, dealer websites do not support checkout or real-time inventory. The gap between consumer expectations and what dealerships offer is widening.

El Cero Km is a new-car marketplace that sits between buyers and dealerships, with AI agents handling the full sales layer: qualifying buyers, negotiating, and closing. Dealerships get a channel that reduces sales-team workload, reaches digital-native buyers they cannot serve today, and plugs into their existing CRM. Revenue comes from a 1% take rate (~$300 per car) plus a $500/month dealer subscription fee, with additional streams from insurance commissions, credit origination fees, and used-car take rates. Growth is driven by a community-first content strategy, with 1 in 4 sales currently originating on Twitter/X.