Commercial teams do not lack data. They lack a system built around how they operate.

The commercial operation is fragmented across contracts, CRM, rights inventory, audience data, reporting tools, internal files and disconnected workflows, so the same work keeps repeating.

• No dependable source of truth: Partner, contract, rights, activation and performance information lives across disconnected systems, files and conversations.
• Context rebuilt repeatedly: Teams rebuild the same commercial picture partner by partner, cycle by cycle.
• Revenue opportunities are missed: Sourcing, upsell, risk and partner health are not connected to one commercial view.

The organisation's commercial logic is not captured in one system, meaning time is spent assembling context rather than growing revenue.

Formation is a bespoke commercial intelligence system built around how your organisation actually operates. It is designed and configured around your operating reality, built inside your environment, owned by your organisation, with a specialist team that stays to make it better.

The build follows eight steps: commercial discovery, workflow mapping, data ingestion, system configuration, report logic, partner logic, sourcing workflow design and ongoing optimisation.

Formation ingests sources including CRM, contracts, rights inventory, social and broadcast data, ticketing, hospitality, audience data, valuation tools, internal files and market context. It structures these across four logic layers (partner, asset, audience and revenue) and outputs partner reports, renewal narratives, activation recommendations, sourcing insights, partner health summaries, leadership summaries and upsell opportunities.

Key workflows include:

• Renewal intelligence: connects contract objectives, delivered rights, performance data, partner KPIs, outstanding risks and upsell opportunities to produce a senior-ready renewal narrative with evidence and recommended actions.