Go-to-market is hard. Every growing B2B company hits at least one of five failure points: the ability to create a product but not generate demand for it; the ability to generate demand but not close enough sales; the ability to close customers but not deliver on expectations; the ability to deliver but not renew; or the ability to renew but not expand. These challenges are not linear, and a company can face more than one at a time. Common symptoms founders describe include: still closing every deal themselves, getting meetings that never convert, unpredictable pipeline, failed first sales hires, an undifferentiated pitch, and uncertainty about entering a new market like Mexico or the U.S.

Galapago GTM applies the GTM Operating System (GTM OS), an eight-pillar framework by GTM Partners, to connect strategy to execution across the full revenue lifecycle. The eight pillars are: Total Relevant Market (define ICP and prioritize segments), Market Investment Map (build a roadmap around highest-value products), Brand and Demand (develop a differentiated point of view), Pipeline Velocity (implement a GTM motions playbook), Customer Time-to-Value (accelerate ROI and time-to-value), Customer Expansion (focus on data-driven customer and product insights), Revenue Operations (create an executive GTM dashboard), and Leadership and Management (align teams with clarity and trust). Engagements are scoped after a free diagnosis and delivered as project-based work, fractional GTM leadership, or custom arrangements.