Problem
PR still runs on people stitching tools together. Databases, inboxes, spreadsheets and approvals are all held together by hand, creating constant overhead across dozens of manual touch points including research, targeting, drafting, revisions, pitching and follow-up. Agencies face rising costs while in-house teams are asked to deliver more for less. Existing software (media databases, CRMs, writing tools) helps with individual tasks but still leaves someone to run the entire process.

