Professional services firms, including agencies, typically have half their fee earners generating no billable output at any given time. In a 30-person branding agency, for example, 15 fee earners generate billings while the other 15 have their time wasted, representing equal parts revenue and wastage (e.g. £3m revenue alongside £3m in lost capacity). Across 25,000 agencies and 100,000+ professional services firms in the UK alone, this capacity waste amounts to over £100bn per year.

The root cause is a lack of a system of record for delivery economics:

• Firms do not track project and people profitability data consistently.
• Where tracking exists, it is done on spreadsheets that are inaccurate and out of date.
• Without live data, profitability cannot be measured and therefore cannot be managed.

Supo sits above existing HR systems, finance systems, PSA tools, timesheet data, and miscellaneous spreadsheets, pulling all of that data together into a single platform. It interprets delivery, financial, and people data to surface margin risk and provide a single reliable view of delivery economics in real time.

This shifts firms from hindsight to control:

• Profitability is actively managed across the firm, not reviewed after the fact.
• Leaders can intervene early when margin risk is identified.
• Decisions are based on live economics rather than stale reports.
• Write-offs reduce and gross margin rises.

Supo is priced at £18k per year on average (£6,000 pa per 25 people), with add-on modules including Supo Connect (£9k pa) and a Timesheet Tool (£1.2k pa). Implementation takes days, not months, and gross margin on license is 90%+.