Live and background music is the music industry's biggest blind spot.

• £3 billion in live performance royalties is collected globally every year, with almost no data to distribute it. The money piles into the "black box" and rarely reaches the artists who earned it.
• Setlist reporting is broken: only 5% of DJs submit setlists, and even at a festival like Creamfields just 4.3% of setlists were submitted.
• Existing tech is expensive and unscalable: of 835 UK nightclubs, fewer than 7% use any music-recognition technology.

The gap costs everyone. Labels and A&R lose their most trusted live discovery signal, venues and festivals book on guesswork, and brands spending £4.5 billion a year on live sponsorship cannot tell which track or moment drove a sale.

A software based music-recognition system built for live music, with no hardware required. It runs on devices venues already own, captures every track automatically across DJs, venues, festivals and live bands, then flows that data to PROs, labels, brands and promoters from one platform.

• The Vollou app: a white-label reporting app PROs deploy to DJs, artists and scouts, turning a 5% setlist submission rate into 100% automatic capture.
• Plug-and-play and existing hardware: runs on a recycled smartphone, or installs silently on the POS and venue tech a site already runs (Clover, Setmixer, Rekordbox and more).
• Data management dashboard: one platform for PROs and publishers to manage live performance data, importing from MP3, YouTube, Rekordbox, 1001Tracklists or images.

At the core is VARS, a fingerprinting engine built specifically for DJ sets that adapts to changes in pitch, tempo and speed, identifying tracks conventional systems miss. A band-recognition model for live and improvised performances is in development.