Motorcyclists face a hidden health crisis on every ride. Air pollution kills 8 million people per year (WHO) and is the second leading cause of death worldwide (UNICEF), while motorcyclists are exposed to 100x more pollutants than car drivers (ABC News). Allergy seasons are also worsening. At the same time, the motorcycle helmet market remains stagnant: incumbents offer little technological innovation, rely on outdated designs, and have failed to make a meaningful digital transition or engage customers directly.

ZYON is a premium modular motorcycle helmet (799 EUR incl. VAT) that protects riders both from impacts and from the air they breathe:

• Breath Safe System – Patented four-layer replaceable filter (fiber inner layer, HEPA layer, activated carbon layer, water-repellent layer) that captures dust, fine particles, allergens, and harmful gases. Replacement filter packs sold at 59 EUR (each filter lasts 1-3 months).
• Active rear brake light – Intensifies during braking to improve rider visibility for other road users.
• MIPS rotational impact absorption – Advanced system providing superior protection against severe impacts.
• ZYON Chip and App – Connected chip enables smart monitoring (filter and helmet deterioration, crash detection and emergency call), a live city pollution map, accumulated exposure stats, and an in-app marketplace for filters and memberships.

The helmet is available in five colorways: Full Black, Alpine White, Forest Green, Stealth Grey, and Navy Blue.